The Blue Water Area Convention and Visitors Bureau (CVB) has unveiled its first Five-Year Strategic Plan to boost tourism in Michigan’s Thumbcoast. The plan, developed from surveys and feedback from local residents and stakeholders, outlines goals for marketing, destination growth, and advocacy. Key strategies include improving branding, targeting specific traveler groups, and enhancing digital and social media outreach. The CVB also plans to focus on community relations and better measuring its success. An executive summary is available on their website.
Reporting for WGRT – JP bZet
