Lawrence Jewelers’ location in Birchwood Mall has closed. According to owners Dion Schlager and Jon Askew, the closure is strategic. After opening a brand new 6,000 square foot facility in the Fort Gratiot Flag Plaza last March, the Birchwood location’s closure, says Askew, is “in preparation for the future as we continue to grow and expand.” The former Lawrence storefront, which closed after business Saturday, had been in the mall for 15 years.
Since opening in March 2019 at 4023 24th Avenue, Lawrence had shifted sales in the Birchwood location to an outlet format. Askew said the outlet process will now be continued through the company’s website and social media platforms.
In the new space, Lawrence has expanded its offerings to include bigger brands such as Shinola and Hearts on Fire while also hiring a second jeweler for custom design work.
Reporting for WGRT, Karly Hurley.