The Centers for Disease Control and Prevention are launching a new round of television, streaming, and online commercials from the “Tips From Former Smokers” campaign. The campaign is in its tenth year and is estimated to have helped over one million American adults to quit smoking.
Dr. Joneigh Khaldoun of Michigan’s Department of Health and Human Services said, “CDC’s Tips campaign is effective in bringing to life the harmful effects of smoking and connecting people with resources to help them quit.”
Khaldoun went on to say that as a physician, she has seen the adverse effects of smoking on health, saying, “MDHHS is committed to helping Michigan residents understand the reality of smoking-related disease and death – and to prevent these realities from happening to them.”
Diseases related to smoking claimed the lives of 16,200 Michiganders last year. The Tips from Former Smokers campaign is thought to have prevented 129,000 early deaths and saved $7.3 billion in smoking-related healthcare costs.
The new round of ads will feature the stories of caregivers of those who are suffering from a smoking-related disease and will run through September of this year.
Reporting for WGRT – Jennie McClelland