Tourism leaders along Michigan’s sunrise coast are rolling out a new push to bring in visitors. The Blue Water Area Convention and Visitors Bureau has unveiled a new brand, “Discover Michigan’s Thumbcoast,” along with a logo inspired by local sunrises, water views, and shoreline communities. Officials say the goal is to better highlight the region’s waterfront, trails, downtowns, and year-round events. The campaign also directs travelers to thumbcoast.org and social media for trip planning and local updates.
Reporting for WGRT – JP bZet
